Will ACORN replace my existing software?

No. ACORN connects to the systems you already use. Integration availability is platform-dependent and not guaranteed for all configurations.

What happens when a lead needs human judgment?

ACORN gathers full context first then performs a warm transfer to your team with a pre-qualified lead.

Do I need a new phone number?

No. ACORN works with your existing business number via call routing.

✦ HOW ACORN WORKS ✦

Five functions.
One engine.

Q: What is included in the monthly retainer?

The full ACORN stack, real-time reporting, monthly performance scorecard, ongoing script optimization, and Slack-based support.

ACORN is a tech stack for growth marketing. Every letter is a capability. Every capability is built in, not bolted on. Intelligent contact forms, chat bots, and AI voice assistants, all under one engine. Fully managed by 37dev.

✦ 01 / THE GROWTH ENGINE ✦

ACORN. Five functions. One engine.

Every letter is a capability. Every capability is built in, not bolted on.

01/05

Attract

Every channel a warm lead could prefer.

02/05

Convert

Under-60-second response across every channel.

03/05

Optimize

Every interaction scored. Every conversion tracked.

04/05

Retain

Post-sale touchpoints, automated.

05/05

Nurture

Long-cycle warm leads stay warm.

ACORN is technology agnostic — it connects to your existing stack, not the other way around.

*Integration availability is platform-dependent and not guaranteed for all configurations.

✦ WHAT’S UNDER THE HOOD ✦

What ACORN includes.

Every capability is built in, not bolted on. This is the full stack you get from day one.

◎

AI voice answering

24/7. Sounds like your team, not a robot.

⬡

SMS + web chat intake

Every channel your customers prefer, staffed around the clock.

✦

Under-60-second first response

Guaranteed across phone, chat, and form.

▲

Vertical-specific qualification scripts

Built for your intake criteria, not generic templates.

◈

CRM routing with full lead context

Qualified leads land in your existing system or ours, pre-filled.

⬟

Conversational CMS

Update content, request reports, and more via Slack or similar. No tickets, no runaround.

◉

Real-time reporting and analytics

Response time, conversions, traffic, campaign metrics, and much more.

✦ WHAT YOU RECEIVE ✦

Everything that comes with ACORN.

✦ LAUNCH

Fully configured ACORN stack

An AI-integrated, top-notch branded site plus voice, chat, form, qualification scripts, and CRM routing. Built, tested, and tuned to your vertical. Live in days, not weeks.

✦ REPORTING

Real-time reports at your fingertips

Response time, qualification rate, lead source attribution, and revenue impact. Always on, delivered on your schedule.

✦ ONGOING

Ongoing optimization and support

Monthly tuning, quarterly strategy reviews, and Slack-based content updates. We run the machine. You watch the numbers.

✦ HOW IT WORKS ✦

From audit to live. Fast.

Average setup without integration: 4–5 days. Here’s what that looks like.

Audit + Intake Script

Ghost call test, scorecard, qualification script build. You see exactly where warm leads are falling out before we fix a single thing.

Platform Build

Voice configuration, chat flow build, and CRM integration. Everything connects to your existing stack. Nothing gets replaced. Integration availability is platform-dependent and confirmed during the audit.

QA + Calibration

Test calls, edge case tuning, handoff prep. Nothing goes live until it behaves the way your best Customer Service Representative would.

Go-Live

Soft launch, real-time monitoring, day-one adjustments. You're live, and we're watching.

∞

Ongoing

Monthly performance report, A/B testing on intake scripts, SEO, AEO, and GEO maintenance, expand coverage as your business grows.

✦ COMMON QUESTIONS ✦

Common questions.

Average setup time without integration is 4–5 days. Expedited requests will be considered on a case-by-case basis depending on complexity and current capacity.

No. ACORN connects to the systems you already use: ServiceTitan, Housecall Pro, Jobber, Lead Docket, Clio, and others. Your team keeps working in the same platforms. Integration availability is platform-dependent and not guaranteed for all configurations. Confirm your stack during the audit.

ACORN gathers full context first: job type, service address, urgency, and contact info. Then it performs a warm transfer to your team. Your dispatcher or intake coordinator receives a pre-qualified lead, not a cold caller.

An answering service takes a message. ACORN qualifies, books, routes, and reports. It knows your intake criteria, scores every interaction, and tracks every booked job back to its lead source. No answering service does that.

The full ACORN stack (voice, chat, form, CRM integration), real-time reporting, monthly performance scorecard, ongoing script optimization, and Slack-based support for content updates.

No. ACORN works with your existing business number. We configure call routing for after-hours and overflow. Your current number and workflow stay intact.

✦ WHAT IT DOESN'T DO ✦

ACORN doesn't replace your team or your system.

Your dispatchers still dispatch. Your intake paralegals still handle the conversations that require judgment. ACORN handles the part of the funnel where speed is the skill and repetition is the job: after-hours calls, overflow volume, the web form that arrives at 10 PM, the follow-up sequence that nobody has time to run manually.

ACORN also doesn't require you to move into new software. It sits in front of your existing stack. If you're on ServiceTitan today, you stay on ServiceTitan. If you're on Lead Docket, you stay on Lead Docket. Your team sees pre-qualified leads appearing in the system they already use.

✦ THE AUDIT ✦

See where
your process breaks.

30 minutes. Real ghost calls, not survey data. You see exactly where warm leads are falling out and what it's costing per month.

Five functions. One engine.