Your response
operation, scored.
Six dimensions. 100 points. Built from a real ghost call, not a self-assessment. You keep the scorecard whether we work together or not.
How the scoring works.
Every dimension is scored against a defined rubric, based on what we observe during the ghost-call audit, not what you report.
Response Speed
How fast is the first contact, phone and web? Measured in real conditions, not estimates.
Qualification Quality
Does your team ask the right questions to book profitable jobs? Scored against a defined rubric.
Follow-Up Persistence
A warm lead that doesn't book on first contact isn't lost, until you stop trying.
After-Hours Coverage
Burst pipes happen at midnight. The business that answers at 10 PM wins the job and the review.
CRM Capture
A lead that isn't logged is a lead that can't be followed up, re-marketed to, or attributed.
Attribution Awareness
If you don't know where your jobs come from, you can't make good decisions about where to advertise.
Total: 100 points possible.
Four bands.
85–100
Solid
Your response operation is already strong. ACORN may not be the right fit right now.
65–84
Leaking
You're losing a meaningful share of warm leads. The leak is recoverable. ACORN pays for itself inside 60 days at this score.
40–64
Bleeding
You're losing a substantial share of the leads you're paying to generate. Every week you wait costs more than the audit.
Under 40
Critical
Your response infrastructure is not functional for the volume you're generating.
Most businesses we audit score between 40 and 65. That's not a judgment. It reflects how most shops are built. The phones were set up years ago, the CSR has been there since the beginning, and nobody has ever called in as a fake customer to see what happens.
How we calculate what it costs you.
Monthly Leak = Leads × Loss Rate × Close Rate × Avg Job Value
Example: A Denver HVAC business generating 45 leads a month, with a 35% response loss rate, 30% close rate, and $4,500 average job value, is leaking roughly $21,000 a month in recoverable revenue. Roughly $252,000 a year.
The scorecard puts a number on it. The audit shows you where it's leaking. You decide what to do next.
Find out
your score.
We run the ghost calls before we meet. You get the scorecard either way.